By MarathonMoney Team
In an exclusive sit down with Marathon Money, Datavault AI CEO Nathan Bradley revealed a series of major developments that have not been previously shared. Viewers should know that the final ten minutes of the interview contain the most important news, including new sports initiatives and upcoming large scale demonstrations. Those final minutes hold the major announcements that will shape the company’s next phase.
Bradley discussed the company’s agreement with the World Boxing Council and the expanding role Datavault plans to play across global sports. He confirmed that the WBC partnership is active and that the first official demonstration of Datavault’s technology will take place at the upcoming WBC conference. This demo will introduce the partnership to Datavault’s engagement and monetization capabilities and serve as the foundation for a model that will grow fight after fight.
Bradley said the WBC agreement is a major step in bringing Datavault’s ADIO, DataVault, VerifyU and IDE systems into high profile sports environments. He explained that the partnership is structured to run through 2025 and 2026 with ongoing opportunities to embed data and engagement tools across WBC sanctioned events. The conference demonstration is designed to show how authenticated fan engagement, data capture and monetizable interaction points can be integrated throughout the boxing ecosystem.
He clarified that Datavault expects the WBC relationship to open new monetization lanes, including data generated from fan interactions and potentially deeper analytics or assets in the future. He emphasized that the partnership does not currently include fighter performance data such as speed, strength or power, noting that these concepts are part of a broader long term vision rather than confirmed elements of the current agreement.
Bradley also revealed significant movement into American sports. He confirmed that Datavault is preparing a major activation connected to the Dream Bowl at AT&T Stadium in Arlington Texas. He said this initiative will showcase Datavault technology inside one of the most recognized stadiums in the United States. According to him, the Dream Bowl project will play a central role in demonstrating how Datavault can operate across football, esports and large venue entertainment. He added that preparations for this activation are underway and more details will be released soon.
He described the Dream Bowl and AT&T Stadium initiative as critical steps in proving how authenticated data, fan participation and event based monetization can scale across professional sports. Bradley said large venues provide the strongest environment to demonstrate measurable value because real world audiences and digital engagement produce data that organizations can use and monetize in multiple ways.
Bradley also said the WBC relationship has the potential to grow significantly. He spoke about the long term possibility of building monetization opportunities around historical content, legacy fighters, rising fighters and future global talent if the WBC chooses to expand the partnership. He noted that these ideas are long term opportunities rather than confirmed features and that Datavault will advance them only as the partnership evolves.
Bradley also addressed how Datavault plans to make money and how these partnerships can accelerate the company’s growth. He said Datavault’s revenue will come from authenticated fan interactions, digital engagement, event driven monetization, licensing fees and the expansion of its data assets. He highlighted that the company holds more than 1,000 Bitcoin from previous agreements and explained that these digital reserves give Datavault flexibility and strength as it grows. He said the WBC partnership and the demonstrations at AT&T Stadium give Datavault one of the fastest pathways to adoption because the technology is being introduced inside real world environments where data creation is constant and highly valuable.
In my opinion, this positions Datavault as an extremely undervalued company. If you can create data and break it down with the precision of anatomy, and if you can dissect information to get better results across sports, entertainment and individual performance, the value becomes enormous. This technology can advance monetization and individuality, create fairness, ensure people get paid for their influence or performance, and prevent people from being overlooked. This can change the way people are evaluated for the right roles, opportunities and careers. Athletes, performers and individuals who lose chances because of someone’s lack of foresight would no longer be invisible. Datavault’s technology has the potential to change everything.
The interview concludes with Bradley sharing the company’s most important forward looking statements. The final ten minutes of the conversation contain the new information about AT&T Stadium, the Dream Bowl initiative and Datavault’s broader sports strategy. These moments preview where the company expects to position itself as it moves deeper into professional sports and global entertainment.
The full interview will be released on Marathon Money, Inside the Ticker, YouTube, Spotify, Apple Podcasts and more than fifteen additional platforms.
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